The 'Multipassionate' Trap: Why You’re Stuck and How to Finally Choose a Lane

Do you ever feel like you’re running in 15 different directions with your business? Do you get a knot in your stomach when someone asks you what your business is because you know you have like a million things you’re doing and they seem random and unrelated (okay, maybe they are) but you’re multipassionate and you want to do them all!

I meet a lot of brilliant, like, seriously brilliant women who start their businesses with so much enthusiasm, initiative and ingenuity. They come to me and explain ten different well thought out ideas that would all be great to pursue. My job at that point is half logic and half energy. I’m watching their cues, reading their energy, catching the subtle shifts as they bounce from subject to subject. Almost always there is a clear path that is most exciting to them but also most risky and terrifying. The other paths are good too but they aren't the strongest pull on their heart strings. My job is to guide them to their intuition’s deepest knowings, the path that makes the most sense.

What's tough about that is that it can be incredibly scary to choose one path and walk it. Many of us react like a cat in a cage at the near mention of niching down. I used to be that way too. We finally leave the corporate jail we lived in for so long. We burn our bras, declare independence and now some business coach wants to tell us to choose a lane! Of course it’s natural to be on the defensive at first. You should always filter things through your intuition anyway, but it also makes sense why we may react like rebels initially too.

Make no mistake though, avoiding the task of choosing a focus for your new business is not a strength, it is a weakness and it is oftentimes a trick of the ego. Here are a few ways you may be delaying your own success without realizing it. 

Sneaky Ways you may be stalling your own success in business

Using the phrase “Multipassionate Entrepreneur” as an excuse

Look, I get it. I bounced between intuitive art channeling sessions, corporate wellness classes and business coaching for the first few years of my business. Talk about three wildly different paths. I enjoyed the variety and this worked for longer than it probably should have, however it probably slowed down my ability to focus my efforts on one and really get the ball moving. 

Make no mistake, you absolutely need to go through the spaghetti-on-the-wall phase before you can begin to niche down. How long should someone stay in the spaghetti phase though? That answer is different for everyone. It has to do with your spiritual journey, your tolerance for ambiguity and your passion for creativity.

After the spaghetti phase though, it’s time to find a clear path. Sometimes that path may mean combining a couple of your favorite ideas into one unique offer. Other times it means letting go of things that are fun and interesting and letting them move to the “hobby” category so you can focus more of your business hours on a project that makes the most business sense.

There are a million ways to make the decision but the biggest mistake is not making the decision to focus. 

A few years back there was a whole colony of newly certified coaches emerging. We were all pepped up, encouraged and sold on the idea that we could make $10k months without hardly trying. These women (myself included) were passionate, spiritual, in tune with their true selves and ready to try anything. This led many of us to years of experimenting, trying different things and seeing what worked. When we’d hop from one thing to the next we’d soon realize we weren’t making any traction. Then someone came up with the phrase "Multipassionate Entrepreneur”. It was a warm fuzzy blanket for those of us who felt lost at sea in this million dollar industry that seemed to get more crowded and less structured every day. 

Soon we were all claiming our multipassionate status which allowed us to exhale and pretend we were changing lives when in reality we were dabbling in art, decluttering, spiritual readings and baking sourdough. In the age when everything can be a side biz, we felt like we would be missing out if we didn't try them all on. Just when you thought you had something picked out, you hear about a friend of a friend who randomly went viral after posting about her ceramic chicken collection so you thought, hey why not try posting about your own ceramic chicken collection.

These were the wild west days of the Instagram algorithm. Reels were shaking things up and suddenly we had no clue why some people were insta-famous and others of us who were following all the rules were not. It made no sense and it felt foolish not to try it all and claim multipassionate rather than “uncle” so we did. The problem is, it didn’t move the needle for most of us. The majority never found the insta-fame we hoped for and though we transformed ourselves and learned about a lot of different things we still had businesses that were unclear, unstructured and untamed.

This didn't end in 2023 or 2024 or 2025. We just introduced new apps and new software programs. AI hit and the same pattern repeated itself, albeit with new prospects this time. Maybe you can relate to this scattered energy plague?

The Fear of Niching Down

I liken the fear of niching down to that of FOMO. There is some part of you deep down that is afraid that if you niche in one way you’ll miss out in another way. I want you to drop that story right now. It's rooted in scarcity mindset and suggests that you don't believe God will take care of you no matter what. It suggests that you don't believe in divine timing or being called to do something purely through your intuition and connection with Source. 

Friend, when you get real still and listen really hard to that still small voice within it will tell you EXACTLY which step to take and your only job at that point is to take brave beautiful steps in 300% faith. The job isn’t to get it right, the job is to trust fully and completely. Like a farmer plowing the field and praying for the next rain, all you can do is prepare yourself and take consistent, aligned action in full faith that success will come in perfect divine timing. You can’t be misled when you’re following your joy and listening to your inner guidance.

Fear of asking for Help 

Many of us stay in the spaghetti-multipassionate entrepreneur wash cycle for way longer than we should. Why is that? Sometimes you need to ask for help from a human. AI will be your biggest cheerleader and that doesn't always make it easy to choose an idea. When your custom bot thinks everything you do is wonderful, it becomes increasingly hard to eliminate the fluff and find the gold nugget in all the ideas and notebooks you have thrown around your room. 

More times than not I find that talking to an expert can help you find clarity in an instant. Towards the end of 2025 I was feeling lost at sea in my own business, like perhaps I still had too many offers on the table and not enough clarity. I quickly applied for an in-depth business audit and within the hour had lots of insane divine clarity on my entire business. It took someone else who knows what to look for, reviewing my website and sharing exactly what gaps needed attention and what things were looking wonderful and doing really well. That spurred me on to create a Q1 plan that was grounded, confident and headed in the right direction.  I beg you friend, ask for help when you need it. Don’t wait. There is so much magic that happens between humans when they talk. 

You can't please or serve everyone 

I hear many new business owners talk about how they want to include everyone in their business marketing efforts. As heart-centered entrepreneurs we think inclusion is key. Unfortunately in marketing it is not the key. We have to be very specific about who our audience is and how we are solving a specific problem for them. It’s less about demographics (age, race, marital status) and more about vibes. Most traditional business and marketing coaches will ask you for the income range, gender and race of your ideal client. New research in how people make buying decisions in 2026 shows that this way of classifying your ideal audience is outdated. Instead it can be helpful to think more along the lines of what your buyer values. 

What does this person worry about? How can you make their life easier? What does she like to research online? How does she feel about sustainability efforts and organic farming? If you are an organic herb farmer this is a very important question to ask! Anyone who’s passionate about organic herbs is going to be your best-fit customer. On the other hand, consumers whose main goal is to get the cheapest price on herbs and produce, likely shopping at big box stores and buying dried herbs, would not at all be your best fit client. It’s a much harder sale and it’s unethical to try and change someone’s way of being in order to get a sale. It’s much better to focus on people who have a desire for what you sell, and meet them where they are. The herb-enthusiast is likely on #herbtok, shopping at her local farmer’s market and supporting buyers on Etsy. It’s a mindset or vibe you are aiming for, not necessarily a demographic. This best fit client could easily be any age, any gender, any nationality. It’s so much more important to think about the type of person you want to work with rather than thinking about their income and age. 

With this in mind it can feel nourishing, easeful and supportive to niche down and better understand your best-fit client. It can also feel like a form of self-care and self protection. I don't stand on the corner screaming to people that reiki will heal them and if they don't try it they’ll die. I simply offer the service and those who are open and accepting of energy healing find me easily and come back again and again for treatment. It’s a much more heart-centered approach than just letting everyone in and praying that someone will buy what you’re selling. 

Your Vision Deserves a Foundation.

I know that shifting from that reactive, 'spaghetti-on-the-wall' energy into a grounded, strategic flow can feel impossible to do alone—especially when you’re too close to your own ideas to see the 'bones' of your business. This is exactly why I created the Sparkling Business Academy (and why I open up a limited number of 1:1 coaching spots). I help you cut through the noise, clear the fluff, and build the feel-good systems that allow you to stop 'dabbling' and start building a business that actually supports your life. You don’t have to keep doing this in the dark.

You’ve been called to this business for a reason, but you weren't meant to carry the weight of it all by yourself. If you’re ready to stop the cycle of scattered energy and finally build a foundation that feels as good as it looks, let’s talk.

[Link: Apply for 1:1 Mentorship / Join the Sparkling Business Academy]

Let's get your business the bones it deserves so you can start serving your people with total confidence. I’m here, and I’m ready when you are.